Seel Compliance
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Compliance-risk monitoring for DTC

Find your exposure
before it's a lawsuit.

A weekly review of your store finds where you're legally exposed across every market you sell into — and which gaps actually draw lawsuits — so you fix them while they're still cheap.

See your exposure
What Seel does

Seel Compliance continuously monitors your store — so you stay ahead of compliance risk in every market you operate in.

Every market you sell intoEvery legal surface of your businessA fresh review every week
Key features

Built to keep you ahead of your legal exposure.

01

Identify the exposures that matter

Every risk is ranked by the real lawsuits filed against stores like yours in the last five years — so you fix what's actually litigated, not hypotheticals. Read each case in-app or download the brief.

02

A 360° view of your operations

Consumer rights, data privacy, marketing, advertising, support — we monitor every legal surface of your business, not a single specialist's slice. One comprehensive view, so nothing falls through the cracks.

03

Continuous monitoring

A detailed review every week surfaces your exposure early — a one-line disclaimer today instead of a class action and a settlement next year. Issues are tracked until they're resolved.

04

Set up in 30 minutes

Give us your store URL, then connect the tools you already use. The first review lands shortly after — no engineering, no migration.

Store URLZendesk · supportKlaviyo · marketing
Checked against the law itself

31 jurisdictions. The actual statutes.

The US, UK, Canada, the EU, and all 27 member states — each checked against its own primary law on file, not one generic global checklist, and kept current.

United StatesUnited KingdomCanadaEuropean UnionAustriaBelgiumBulgariaCroatiaCyprusCzechiaDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIrelandItalyLatviaLithuaniaLuxembourgMaltaNetherlandsPolandPortugalRomaniaSlovakiaSloveniaSpainSweden
The law it evaluates

Eight categories of law. The ones stores get sued over.

Consumer, privacy, and marketing law — evaluated on your storefront and support, in each market's own version.

Deceptive & unfair practices

FTC Act §5 · EU UCPD · UK CPUTR — misleading claims and dark patterns

Fake & incentivized reviews

FTC Fake Reviews Rule (16 CFR 465) · EU review-authenticity rules

Pricing & discount claims

EU Omnibus / Price Indication · prior-price & reference-price rules

Subscriptions & auto-renewal

US ROSCA negative-option disclosure · easy cancellation

Cancellation & withdrawal rights

EU Consumer Rights Directive (14-day) · UK Consumer Contracts Regs

Data protection & privacy

GDPR · UK GDPR / DPA · CCPA / CPRA + US state laws · PIPEDA

Cookies & tracking consent

EU ePrivacy · UK PECR — consent before non-essential cookies

Email & messaging (anti-spam)

US CAN-SPAM · Canada CASL — consent, identification, opt-out

The compliance review

A complete review — automated.

Four areas of your business, 100+ specific risk points, every one tied to the law behind it.

Terms & Policies

Privacy, cookies, returns, withdrawal/cancellation rights, and state-privacy disclosures.

Checkout & Product

Deceptive claims, fake reviews, pricing and discount rules, subscription traps.

Marketing Email

CAN-SPAM / CASL on your outbound — connect Klaviyo to assess.

Support & Customer Service

Connect Zendesk to audit support tickets — read-only, PII-redacted before analysis.

Cites the real law

Every flag quotes the binding statute it rests on, linked to the official source — no invented rules.

Sees your store like a shopper

Live crawl plus a headless-browser checkout walkthrough — never past payment.

Ask the AI about any issue

Open a conversation pre-loaded with the law, the cases, and your own text to decide what to change.

Tracks every issue to resolved

Persistent, like tickets — open → persisting → resolved, each with the fix and an owner.

31jurisdictions covered
100+risk points per store
5 yrsof lawsuits behind every score
Weeklyso nothing drifts out of compliance
Security & trust

Your data is handled with bank-grade care.

We hold your store and customer data to the standard a law firm would — audited, encrypted, and minimal by default.

Audited

SOC 2 Type II

Independently audited controls for security, availability, and confidentiality — reviewed on an ongoing basis, not a one-time stamp.

Encrypted

Bank-grade encryption

Encrypted in transit (TLS 1.2+) and at rest. Least-privilege access and secret management throughout.

Read-only

We never write back

Integrations are read-only — we never modify your store, your tickets, or your campaigns. Personal data is redacted before any analysis runs.

Yours

You own your data

Data minimization by default. Your content is never used to train models, and is yours to export or delete at any time.

Know your exposure —
before it's a lawsuit.

Run a review on your store this week. See exactly where you're exposed across every market, ranked by the lawsuits that actually happen.

See your exposure
Set up in 30 minutes · Not legal advice, not a certification