Seel Support BPO
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AI-enabled Support BPO

Better customer support.
Built on Seel.

A managed support team of AI reps that resolves your shoppers' issues — inside your helpdesk, in your brand voice, with care.

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+12%higher CSAT than industry benchmarks
80%of issues fully resolved, end to end
70Mreal shopper orders behind every rep
What it is

Seel is a support operation run by AI reps — trained on your playbooks and tens of millions of real shopper interactions — so they don't just answer. They resolve.

Trained on 70M+ real shopper ordersResolves issues, not just repliesSpeaks in your brand voice
Why it's better

A better experience, on every ticket.

01

Handles the full range of e-commerce tickets

Handles the full range of e-commerce scenarios, covering simple WISMO tickets, shipping address changes, and multi-step post-purchase requests. Trained on Seel's shopper interaction data before even ingesting your support playbooks, so complex rules are handled accurately without breaking down on e-commerce edge cases.

02

Agents that resolve, not just respond

Unlike AI support chatbots that redirect or deflect tickets, Seel's AI reps are built to take action: processing exchanges, updating shipping information, and closing tickets. They connect to your helpdesk platform so agents can act inside existing systems, alongside your support team.

03

Your brand voice, enforced at every interaction

Purpose-built for e-commerce, so agents understand how responses should uphold customer-experience standards and avoid legal or financial risk. Hard guardrails prevent unauthorized refund commitments, incorrect return windows, and off-policy claim approvals across every channel.

04

Revenue opportunities on top of resolution

Embed a live chat widget across your storefront to intercept support questions before they become tickets, keeping shoppers in the buying journey. Shoppers who ask product questions get recommendations on the spot, turning support interactions into sales opportunities.

Onboarding

Onboard in minutes.

Brief your AI reps on your policies, give them a seat in your ticketing software, and let them run — the way you'd bring a new team onto the floor.

1

Connect your helpdesk

Link the Support BPO to your existing helpdesk. Zendesk today, with more integrations coming soon.

2

Brief your rep

Drop in your SOPs, return policies, and brand guidelines. Reps onboard on your docs and represent your brand from day one — no prompt engineering.

3

Run a trial

Launch in training mode first. Review how your reps perform before they go live — the way you'd evaluate any new hire before they take the floor.

4

Scale and supervise

Add more reps with distinct roles as you grow. Your AI Manager runs daily reviews, proposes rule updates, and pushes approved changes across the whole team at once.

Built in production

Made for ourselves before it's made for you.

Tens of millions of shoppers use Seel every month. The Support BPO was built inside our own post-purchase operations before it became a merchant product — so it arrives already fluent in real customer care: claims, returns, coverage disputes, and shipping.

Configure on top of that sophistication, not toward it.

65%resolution rate, out of the box
→
80%after you add your playbooks & docs
Based on results from early merchant launches.
The platform

Everything your support team needs.

Email

Resolves inbound helpdesk tickets autonomously.

Live Chat

Embeds a chat widget directly on your website.

Direct Action

Processes returns, submits claims, and updates orders.

Reporting

Tracks resolution rates, CSAT, and response times.

Auto-multilingual

Detects and replies in the shopper's language automatically.

AI Manager

Runs a daily gap analysis, proposes rule updates, and ships approved changes automatically — no manual review or rule cleanup.

Security & trust

Built to enterprise security standards.

Audited controls and privacy compliance across the standards enterprise buyers require.

SOC 2
SOC 2AICPA audited
ISO
ISO 27001Information security
ISO
ISO 42001AI management
GDPR
GDPREU data protection

Ready to give your customers
a better experience?

See how an AI-enabled support team handles your own tickets — in training mode first, live when you're ready.

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Currently integrates with Zendesk · More integrations coming soon